BoatTEST has Boat and Marine Influence World-Wide

 

88% of BoatTEST members say it is the most influential source in helping them make
a boat-buying decision.

 

The Most Influential Media
on Brand Buyer Decision Making

When BoatTEST surveys its members to find out what media has influenced their boat purchase, 88% of them historically name BoatTEST as the most influential.

BoatTEST review

Q: Why is BoatTEST so Influential?

A: Greater Reach

Unlike most boating websites, BoatTEST’s was designed for research by serious buyers in the market. Today, BoatTEST has over 5,000 pages on its website for comparative boat and engine research. That’s why each month researchers look at over 926,000 pages on its website, more than any boating media website. Its daily newsletter goes to over 168,000 subscribers, which is from 50% to 90% more than all non-association boating media. Greater reach means greater influence.

BoatTEST review

A: Consumer Confidence –
“Tests You Can Trust®”

BoatTEST’s authority on boats, Director of Testing, Capt. Steve, is unquestionably the most well-known, most trusted and respected consumer consultant in the marine business. And, because BoatTEST’s captains and editors own boats, or have owned boats from 12’ to 92’ (3.66 m to 28.04 m), they reflect consumer concerns, their need for information and their desire to have a knowledgeable friend by their side when they make a buying decision.

BoatTEST review 
BoatTEST Media Matrix

BoatTEST’s Audience Demographics Reflects that of Boat Buyers

Because BoatTEST reviews boats from PWCs to Megayachts, it is little wonder that their audience, age, income and demographics reflect those of actual buyers.

BoatTEST Has the Highest % Of Female Visitors

BoatTEST editors know that very few boats are sold without the consent of the “significant other.” That is why all reviews are carefully designed to explain the features and benefits of each boat to both men and women. BoatTEST has the highest % of female viewers of the major boating magazines in the U.S. because each of its large boats have one video devoted to women’s entertainment interests, in addition to operational factors.

BoatTEST’s World-Wide Reach Means Broader Influence

Country Users
United States 1,706,118
Canada 191,241
Australia 63,920
United Kingdom 39,166
Germany 17,214
Sweden 15,117
Netherlands 13,562
Finland 12,556
Norway 11,855
France 11,737
New Zealand 11,704
Spain 11,385

High-Quality Traffic Sources Mean More Serious Researchers

No Boating Magazine Website Can Beat These Numbers

1.4 Million
Average Monthly Page Views
138,000
YouTube Subscribers
1.2 Million
Average Monthly YouTube Views
168,000
Newsletter Subscribers

*Note: All data above comes from Google Analytics, July 6, 2021

Global Video Partners

Total Network

Average Monthly
Unique Web Visitors

760,000+

Total Network

Newsletter Subscribers

388,000+

Total in North America

675,000+

Total in North America

350,000+

Value-Added distribution for no extra cost to All BoatTEST Clients with full programs of paid content and newsletter promotion.

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Trusted by Top Marine Brands

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Reach Boaters while they Research

Consumers do more research before purchasing than ever before. 90% of BoatTEST video tests on boats or products rank among the top 5 in Google search results, after paid ads. Our video tests are viewed 1.2 million times a month on YouTube. Research at the bottom of the sales funnel when consumers are researching a few specific brands and models is of critical importance.

Google and YouTube search results

Boaters Learn about Your Products via the Industry’s Most In-depth Reviews

For 21 years, BoatTEST has pioneered online marine reviews that are liked by millions of boaters (as well as search engines). Reviews include detailed performance data and ergonomic measurements all over the boat, something no other media regularly does. We have a unique video library of more than 3,000 Boat Tests that consumers like using for comparison purposes. No boating resource comes close to our archive.

BoatTEST review

Repeated Promotions to a Large Audience is Effective

BoatTEST’s daily newsletter “On the Water” reaches more than 168,000 subscribers. By promoting different aspects of a new boat 3-4 times over the course of a year, more prospects research the boat and the interested parties are reminded again and again. Repetition is a keystone of good advertising and no marine media does it better – or for less money – than BoatTEST.

BoatTEST review

Cultivate Buyers & Generate Quality Sales Leads

Marketers of expensive boats are faced with two problems: finding the few buyers of new boats there are among the tens of thousands of people visiting their website and then getting them to identify themselves when most want to stay anonymous. Because BoatTEST tracks its Members, it can identify the tell-tale behavior of buyers, then contact them through HubSpot CRM, to produce quality sales leads.

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See How Your Investment is Performing with ROI Transparency

Get detailed reporting on reach, engagement and more. No more guessing and wishful thinking about your ads working. Each month you get full reports on how many people researched your boats – and who they are! You can see how many times your products pages were actually visited.

Detailed marketing performance reports

"We can now trace 3 BoatTEST sales… The test by Capt. Steve was identified by the buyer as the key decision to fire up his G5 and fly here to purchase that boat."

“I love the boat tests/reviews. Yes, they have influenced me to purchase our 62 foot Azimut. I hope these will continue, as they are valuable to me.”

Get started for as low as $600

When BoatTEST’s daily newsletter goes out, phones ring. BoatTEST has products for every marine business that fit every budget.

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